Google recently launched a new business model called Pay-Per-Action (PPA) for its AdSense products. This model gives up its revenue generating Pay-Per-Click model in favor of a Pay-Per-Action model that could tackle the click-fraud problem associated with the Pay-Per-Click model. The Pay-Per-Click model was popular with the on-line advertisers because they were charged only if [...]
Archive for March 30th, 2007
Google’s Pay-Per-Action Beta
Posted in Personalization on March 30, 2007 | Leave a Comment »
